Beauty Comparison
Matrix So Silver Purple Toning Shampoo

Photo and link: Amazon

Matrix

So Silver Purple Toning Shampoo

hair dye · 300 ml · Haircare

Matrix So Silver Purple Toning Shampoo is free of fragrance, essential oils, labelled fragrance allergens, drying alcohol, sulfates, parabens and MI / MCI, going by its full 17-ingredient list, with salicylic acid and dimethicone. List checked November 5, 2026.

The catch: it contains silicones (Dimethicone).

  • Fragrance-free
  • No essential oils
  • No labelled fragrance allergens
  • No drying alcohol
  • Sulfate-free
  • Contains silicones
  • Paraben-free
  • No MI/MCI

Listed on Amazon in: United Kingdom · Germany · France · Italy · Spain · Netherlands · Poland · Sweden

Key ingredients in So Silver Purple Toning Shampoo

  • Salicylic acid (BHA)

    An oil-soluble exfoliant that clears inside pores.

  • Dimethicone

    A skin protectant that forms a breathable barrier.

Full ingredient list, decoded

17 ingredients, in label order (highest amount first; below about 1% the order is free).

  1. 1WaterAqua is the INCI name for water, the main base of many creams, lotions and cleansers…
  2. 2sodium Lauren’s sulfate
  3. 3Sodium ChlorideA simple mineral salt, made of sodium and chloride, used mainly to adjust thickness and…
  4. 4Coco-BetaineA mild, coconut-derived surfactant that cleans and foams. It works as a gentle helper…
  5. 5Glycol DistearateGlycol Distearate is a waxy solid made by joining glycol with stearic acid. Its main…
  6. 6DimethiconeDimethicone is a silicone, a light, water-resistant oil that forms a smooth, breathable…Silicones
  7. 7Cocamide Mpa
  8. 8Sodium BenzoateSodium benzoate is the sodium salt of benzoic acid, a water-soluble powder used mainly…
  9. 9Hexylene GlycolHexylene Glycol is a clear, colorless liquid that mixes with both water and oil-loving…
  10. 10Salicylic AcidSalicylic acid is a beta hydroxy acid, or BHA, that gently exfoliates skin and helps…
  11. 11CarbomerA synthetic polymer made from acrylic acid that thickens water-based products and keeps…
  12. 12See 60730
  13. 13GUAR space HYDROXPROPYLTRMOUM
  14. 14Chloride
  15. 15Sodium HydroxideSodium hydroxide is a strong alkali, also called caustic soda. In small amounts it…
  16. 16Citric AcidCitric acid is a mild, naturally occurring acid found in citrus fruit. In skincare and…
  17. 17ParaffinParaffin is a solid, waxy mix of hydrocarbons made from refined petroleum. Its main job…Mineral oil & petrolatum

Source: Open Beauty Facts (ODbL), world.openbeautyfacts.org/product/3474630741713, retrieved November 5, 2026.

Every flag we check

CheckResultIngredients found
FragranceNone listed—
Essential oilsNone listed—
Labelled fragrance allergensNone listed—
Drying alcoholNone listed—
SulfatesNone listed—
SiliconesContainsDimethicone (#6)
ParabensNone listed—
MI / MCINone listed—
Formaldehyde releasersNone listed—
Mineral oil & petrolatumContainsParaffin (#17)
LanolinNone listed—
Chemical UV filtersNone listed—

Frequently asked questions

Is Matrix So Silver Purple Toning Shampoo fragrance-free?

Yes. Matrix So Silver Purple Toning Shampoo lists no parfum or fragrance and no essential oils. Checked against its full ingredient list on November 5, 2026.

Does Matrix So Silver Purple Toning Shampoo contain silicones, sulfates or parabens?

Silicones: yes (Dimethicone). Sulfates: none listed. Parabens: none listed.

What is Matrix So Silver Purple Toning Shampoo good for?

By its ingredient list it fits sensitive skin, eczema-prone skin, contact dermatitis and perfume allergy: it passes every free-from rule we set for those needs. Key ingredients: Salicylic acid (BHA) and Dimethicone.

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