Matrix
So Silver Purple Toning Shampoo
Matrix So Silver Purple Toning Shampoo is free of Fragrance, Essential oils, Labelled fragrance allergens, Drying alcohol, Sulfates, Parabens and MI / MCI, going by its full 17-ingredient list. List checked 5 November 2026.
The catch: it contains Silicones and Mineral oil & petrolatum.
- Fragrance-free
- No essential oils
- No labelled fragrance allergens
- No drying alcohol
- Sulfate-free
- Contains: Silicones
- Paraben-free
- No MI/MCI
£12.14
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Amazon UK prices as of 6 November 2026, 04:30 GMT; Amazon sets the final price at checkout.
Key ingredients
Salicylic acid (BHA)
Full ingredient list, decoded
17 ingredients, in label order (highest amount first; below about 1% the order is free).
- 1Water
- 2sodium Lauren’s sulfate
- 3Sodium Chloride
- 4Coco-Betaine
- 5Glycol Distearate
- 6DimethiconeSilicones
- 7Cocamide Mpa
- 8Sodium Benzoate
- 9Hexylene Glycol
- 10Salicylic Acid
- 11Carbomer
- 12See 60730
- 13GUAR space HYDROXPROPYLTRMOUM
- 14Chloride
- 15Sodium Hydroxide
- 16Citric Acid
- 17ParaffinMineral oil & petrolatum
Source: Open Beauty Facts (ODbL), retrieved 5 November 2026.
Every flag we check
- Silicones: Dimethicone (#6)
- Mineral oil & petrolatum: Paraffin (#17)
Frequently asked questions
Is Matrix So Silver Purple Toning Shampoo fragrance-free?
Yes. Matrix So Silver Purple Toning Shampoo lists no parfum or fragrance. Checked against its full ingredient list on 5 November 2026.