Beauty Comparison
W7 Skin So Bright Face Serum

Photo and link: Amazon

W7

Skin So Bright Face Serum

serum · Skincare

W7 Skin So Bright Face Serum is free of essential oils, labelled fragrance allergens, drying alcohol, sulfates, silicones, parabens and MI / MCI, going by its full 25-ingredient list, with hyaluronic acid. List checked November 5, 2026.

The catch: it contains fragrance (Parfum (Fragrance)).

  • Contains fragrance
  • No essential oils
  • No labelled fragrance allergens
  • No drying alcohol
  • Sulfate-free
  • Silicone-free
  • Paraben-free
  • No MI/MCI

Listed on Amazon in: United Kingdom · Germany · France · Italy · Spain · Netherlands · Poland

Key ingredients in Skin So Bright Face Serum

  • Hyaluronic acid

    A humectant that pulls water into the top layer of skin.

Full ingredient list, decoded

25 ingredients, in label order (highest amount first; below about 1% the order is free).

  1. 1Aqua (Water)Aqua is the INCI name for water, the main base of many creams, lotions and cleansers…
  2. 2Propylene GlycolPropylene Glycol is a colorless, slightly syrupy liquid that attracts water and is…
  3. 3Hydroxyethyl Urea
  4. 4Hydrolyzed Collagen
  5. 5Glycosaminoglycans
  6. 6Hydrolyzed Sclerotium Gum
  7. 7Caprylhydroxamic AcidCaprylhydroxamic Acid is a gentle preservative that helps stop bacteria and yeast from…
  8. 8PhenoxyethanolA synthetic preservative that helps stop bacteria, yeast and mold from growing in…
  9. 9Hydrolyzed Jojoba Esters
  10. 10Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic polymer that thickens and stabilizes formulas, giving lotions, gels and…
  11. 11TriethanolamineTriethanolamine is a clear, thick, slightly alkaline liquid used mainly to adjust a…
  12. 12EthylhexylglycerinEthylhexylglycerin is a lab-made, skin-friendly ingredient that boosts the power of…
  13. 13Sodium HyaluronateHyaluronic acid is a sugar-based molecule, naturally found in skin, that holds a lot of…
  14. 14Hydroxyphenyl Propamidobenzoic Acid
  15. 15Pentylene GlycolPentylene Glycol is a small, multi-tasking liquid that attracts water to the skin and…
  16. 16BiotinBiotin is a water-soluble B vitamin, also called vitamin B7 (it dissolves in water). In…
  17. 17Disodium EDTADisodium EDTA is a salt of ethylenediamine tetraacetic acid, a chelating agent that…
  18. 18PEG-40 Hydrogenated Castor OilPEG-40 Hydrogenated Castor Oil is a water-soluble emulsifier made from castor oil. Its…
  19. 19Vaccinium Myrtillus (Bilberry) Fruit/Leaf Extract
  20. 20Saccharum Officinarum (Sugar Cane) Extract
  21. 21Citrus Aurantium Dulcis (Orange) Fruit Extract
  22. 22Citrus Limon (Lemon) Fruit Extract
  23. 23Acer Saccharum (Sugar Maple) Extract
  24. 24Parfum (Fragrance)Aroma is a label term for a scent blend added to a product to give it a pleasant smell.Fragrance
  25. 25Fd&C Blue No. 1 (CI 42090)

Source: W7 product page, www.w7makeup.co.uk/products/skin-so-bright-face-serum, retrieved November 5, 2026.

Every flag we check

CheckResultIngredients found
FragranceContainsParfum (Fragrance) (#24)
Essential oilsNone listed—
Labelled fragrance allergensNone listed—
Drying alcoholNone listed—
SulfatesNone listed—
SiliconesNone listed—
ParabensNone listed—
MI / MCINone listed—
Formaldehyde releasersNone listed—
Mineral oil & petrolatumNone listed—
LanolinNone listed—
Chemical UV filtersNone listed—

Frequently asked questions

Is W7 Skin So Bright Face Serum fragrance-free?

No. W7 Skin So Bright Face Serum contains Parfum (Fragrance) (ingredient 24 of 25).

Does W7 Skin So Bright Face Serum contain silicones, sulfates or parabens?

Silicones: none listed. Sulfates: none listed. Parabens: none listed.

What is W7 Skin So Bright Face Serum good for?

By its ingredient list it fits mi allergy, acne-prone skin, pregnancy and dry skin: it passes every free-from rule we set for those needs. Key ingredients: Hyaluronic acid.

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